Norwest Equity Partners takes over United Sports Brands from Bregal Partners By

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Norwest Equity Partners (NEP), a seasoned private equity firm, has completed the acquisition of United Sports Brands (USB) from Bregal Partners, a transaction that occurred on November 20. The financial specifics of the deal remain undisclosed. This strategic move is aimed at bolstering USB’s established market position and expanding its global footprint.

NEP is no stranger to USB, having initiated a partnership in 2008 with the purchase of Shock Doctor, a leading name in performance and protective equipment. NEP’s successful stewardship culminated in the sale of Shock Doctor in 2014, by which time the brand had significantly strengthened its market presence. Under the leadership of Tony Armand, USB experienced growth through strategic acquisitions, including McDavid and Pearl Izumi, enhancing its portfolio and market reach.

Adam Garcia Eveloff of NEP underscored the firm’s strategy to foster long-term growth for USB, focusing on athlete-centered innovation and strategic channel partnerships. NEP’s track record of nurturing brands to their full potential is well established, with previous partnerships such as Pure Archery and Michaels of Oregon serving as testament to their effective investment approach.

The investment in USB is designed to enhance the company’s robust business model and leverage its international operations, which are headquartered in Fountain Valley and supported by additional offices around the world. The transaction was supported by Baird with financial advice, Jones Day providing legal counsel, and financing facilitated by BMO and Antares. Lazard (NYSE:) and Jeffries played advisory roles for USB in the deal. This acquisition is poised to create new opportunities for USB to innovate and grow within the sports equipment and apparel market.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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