Amazon confidently maintains its status as one of the leading players in the IT industry despite the consequences of massive layoffs in the technology sector and changes in the company’s strategy. Amazon is actively adapting to new market conditions, focusing on developing cloud technologies and e-commerce. This approach helps strengthen investor confidence, even in the face of moderate stock volatility.
Amazon seeks to strengthen its position through innovative solutions, which can become a key growth driver despite the current challenges in the industry. Continue reading to explore potential long-term trends in the company’s share price.
The article covers the following subjects:
Major Takeaways
- The current AMZN price as of 14.01.2025 is $217.78.
- The AMZN maximum price was reached on 2024-12-16 at $232.83. The historical minimum was recorded on 1997-05-22 at $0.07.
- The core businesses include Amazon Web Services (AWS), e-commerce, advertising, and logistics.
- In 2022, Amazon split its stock 20-for-1 to make shares more accessible to retail investors.
- Introduced in 2005, Amazon Prime has strengthened customer loyalty and generated additional revenue for the company.
- The company actively invests in artificial intelligence, robotics, and green logistics.
- Amazon is one of the world’s largest companies, with a market cap of over $1 trillion.
AMZN Market Status in Real-Time
The current AMZN price as of 14.01.2025 is $217.78.
To evaluate Amazon’s stock, it’s important to track market capitalization and profitability metrics such as P/E and EPS to understand its current position. Revenue and net profit reflect the efficiency of the business model. Assets and liabilities help analyze financial stability. Current and quick liquidity reflects the company’s ability to meet short-term obligations, while its debt load highlights potential long-term risks. These metrics provide a comprehensive understanding of the asset’s potential.
The data are valid as of 08.01.2025
Indicator |
Value |
Market capitalization |
$2.34 trillion |
Price/Profit, TTM |
48.78 |
Earnings per share (EPS, TTM) |
$4.78 |
Total revenue (last quarter) |
$158.88 billion |
Net profit (last quarter) |
$15.33 billion |
Total assets (Q3 2024) |
$584.63 billion |
Total liabilities (Q3 2024) |
$325.47 billion |
Technical Analysis and Outlook for AMZN Price in 2025
According to technical analysis, Amazon (AMZN) stocks evolve in a stable upward range with a clear ascending signal. The current price is close to the lower boundary of the channel, signaling the possibility of a short-term correction before the start of new growth. Support lines are located at $175.90 and $160.20 — these are important levels for maintaining the upward trend structure. Breaking these levels may lead to a deeper correction.
The MACD indicator signals bearish momentum as the MACD line has crossed below the signal line, potentially indicating further short-term selling pressure. However, the RSI value of 51.57 does not suggest overbought or oversold conditions, indicating a potential consolidation within the $220 to $238 range. If resistance at $238 is broken, the price will likely grow to the upper boundary of the $254–$270 range.
Thus, the stock holds long-term recovery potential, supported by the company’s robust financial performance and improving market conditions. The price is anticipated to gradually move toward the upper boundary of the ascending channel over the course of the year.
Month |
Minimum, $ |
Maximum, $ |
January 2025 |
220 |
238 |
February 2025 |
225 |
245 |
March 2025 |
230 |
250 |
April 2025 |
235 |
255 |
May 2025 |
240 |
260 |
June 2025 |
245 |
265 |
July 2025 |
250 |
270 |
August 2025 |
255 |
275 |
September 2025 |
260 |
280 |
October 2025 |
265 |
285 |
November 2025 |
270 |
290 |
December 2025 |
275 |
295 |
The forecast takes into account technical support and resistance levels and the stock’s current position in an ascending channel. The first months of the year will likely be moderately volatile. A steady rise is expected by mid-year, with the price potentially reaching $270–$295 by the end of 2025. However, investors should consider the risk of a breakout of key support levels, which could impact the overall trend.
Long-Term Trading Plan for #AMZN for 2025
It is recommended to open short positions with a target of $220 before January 20, as a correction is expected. The arrival of the new U.S. administration could potentially trigger a trend reversal, especially with the prospect of tax policy improvements for businesses.
Upon reaching the $220–$225 range, consider long positions and build them up on corrections. The first target levels are $245 and $270, with further growth potential to $300. A breakout of resistance at $238 will confirm the upward trend. A Take Profit should be set at around $300.
Analysts’ AMZN Price Projections for 2025
Experts predict steady growth for Amazon shares in 2025, driven by favorable economic conditions and tax policies. While forecasts vary, all highlight the significant potential for the company to strengthen its market position.
CoinCodex
Price range: $203.47– $270.59 (estimated as of 08.01.2025).
CoinCodex forecasts Amazon stock growth in 2025. The minimum price will reach $203, while the maximum value could be $270.59. This prediction reflects moderate growth in the first half of the year, with the company’s market position expected to consolidate in the second half, driven by the stable development of cloud technologies and the strengthening of the e-commerce sector.
Month |
Minimum |
Average |
Maximum |
January 2025 |
$ 217.80 |
$ 229.25 |
$ 239.86 |
February 2025 |
$ 203.47 |
$ 221.76 |
$ 234.17 |
March 2025 |
$ 210.31 |
$ 217.63 |
$ 234.22 |
April 2025 |
$ 232.32 |
$ 240.45 |
$ 251.63 |
May 2025 |
$ 221.83 |
$ 227.29 |
$ 231.41 |
June 2025 |
$ 231.78 |
$ 246.82 |
$ 268.19 |
July 2025 |
$ 237.03 |
$ 255.90 |
$ 270.59 |
August 2025 |
$ 224.63 |
$ 236.66 |
$ 251.68 |
September 2025 |
$ 227.32 |
$ 241.00 |
$ 252.79 |
October 2025 |
$ 229.45 |
$ 238.49 |
$ 247.51 |
November 2025 |
$ 242.82 |
$ 254.70 |
$ 268.13 |
December 2025 |
$ 237.77 |
$ 243.79 |
$ 252.55 |
WalletInvestor
Price range: $212.39 – $281.09 (estimated as of 08.01.2025).
WalletInvestor‘s outlook reflects Amazon stock’s stable growth throughout 2025, with a gradual rise from $226 in January to $261 in December. However, investors should not forget that market conditions can change drastically, so additional analysis may be required before purchasing stocks.
Month |
Minimum, $ |
Average, $ |
Maximum, $ |
January 2025 |
212.39 |
226.16 |
232.93 |
February 2025 |
213.17 |
228.15 |
242.97 |
March 2025 |
214.73 |
229.62 |
244.39 |
April 2025 |
220.85 |
235.87 |
251.05 |
May 2025 |
221.99 |
237.41 |
252.66 |
June 2025 |
227.62 |
243.03 |
258.60 |
July 2025 |
234.61 |
250.25 |
266.29 |
August 2025 |
236.58 |
252.66 |
268.90 |
September 2025 |
238.47 |
255.02 |
271.90 |
October 2025 |
237.64 |
254.93 |
272.57 |
November 2025 |
240.36 |
258.16 |
276.65 |
December 2025 |
242.79 |
261.27 |
281.09 |
PandaForecast
Price range: $202.39– $285.38 (estimated as of 08.01.2025).
PandaForecast anticipates a decline in the stock price in the first months amid a short-term slowdown in activity. Growth is expected in the second half of the year, supported by recovering demand and positive economic factors.
Month |
Minimum, $ |
Average, $ |
Maximum, $ |
January 2025 |
202.39 |
210.19 |
242.09 |
February 2025 |
218.36 |
230.62 |
242.09 |
March 2025 |
210.71 |
222.71 |
231.44 |
April 2025 |
223.13 |
229.89 |
236.16 |
May 2025 |
212.53 |
221.04 |
230.32 |
June 2025 |
213.62 |
220.73 |
231.23 |
July 2025 |
227.38 |
234.94 |
241.03 |
August 2025 |
239.87 |
248.75 |
257.81 |
September 2025 |
234.80 |
245.27 |
252.48 |
October 2025 |
238.49 |
250.59 |
262.17 |
November 2025 |
255.67 |
265.33 |
269.04 |
December 2025 |
259.27 |
274.24 |
285.38 |
Analysts’ AMZN Price Projections for 2026
Let’s look at forecasts for the Amazon (AMZN) rate in 2026. Experts assess the company’s prospects based on the development of key business areas, macroeconomic factors, and market trends. Most analysts predict stable growth of AMZN throughout the year.
PandaForecast
Price range: $262.65 – $334.75 (estimated as of 08.01.2025).
Analysts at PandaForecast expect Amazon stock to trade between $262.65 and $334.75 in 2026, with an average price of around $297. This forecast relies on the growth of cloud technologies and a steady expansion of the e-commerce market share. The introduction of innovative services will be an additional growth driver.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2026 |
262.65 |
297.77 |
334.75 |
LongForecast
Price range: $315 – $643 (estimated as of 08.01.2025).
According to Longforecast, Amazon (AMZN) stock will trade between $315 and $643 in 2026, with stable growth expected.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2026 |
315 |
514 |
643 |
StockScan
Price range: $254.37 – $305.54 (estimated as of 08.01.2025).
Analysts at Stockscan.io anticipate Amazon (AMZN) shares to hit the average value of $278.65 in 2026, with a potential trading range between $254.37 and $305.54.
This outlook assumes a steady improvement in the company’s financial performance, making Amazon shares attractive for long-term investment.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2026 |
254.37 |
278.65 |
305.54 |
Analysts’ AMZN Price Projections for 2027
Let’s take a look at expert forecasts for the Amazon (AMZN) stock rate in 2027.
WalletInvestor
Price range: $258.82 – $377.03 (estimated as of 08.01.2025).
According to WalletInvestor, Amazon stock will demonstrate stable growth, with an average price of around $320.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2027 |
258.82 |
320.22 |
377.03 |
StockScan
Price range: $231.25 – $310.13 (estimated as of 08.01.2025).
According to StockScan, Amazon (AMZN) stock will trade between $231 and $310 in 2027, with an average price of $270. The forecast reflects the further expansion of Amazon Web Services (AWS), improving business margins, and stable demand for the company’s key products.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2027 |
231.25 |
270.69 |
310.13 |
CoinCodex
Price range: $92.06 – $214.20 (estimated as of 08.01.2025).
CoinCodex expects Amazon (AMZN) stock to range between $92 and $214 in 2027. The forecast points to potential price fluctuations in a volatile market environment. For investors, this could be a good time for short-term selling.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2027 |
92.06 |
157.32 |
214.20 |
Analysts’ AMZN Price Projections for 2028
Let’s examine expert forecasts for the Amazon (AMZN) stock rate in 2028. Most experts expect a bullish trend to continue.
WalletInvestor
Price range: $265.93– $407.89 (estimated as of 08.01.2025).
Based on WalletInvestor‘s data, the average price of Amazon shares may reach $358 in 2028, suggesting a steady market recovery and the company’s sustained profitability.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2028 |
265.93 |
358.11 |
407.89 |
StockScan
Price range: $220.93 – $280.16 (estimated as of 08.01.2025).
According to StockScan‘s updated information, Amazon (AMZN) stock will trade between $220 and $280 in 2028, suggesting growth continuation.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2028 |
220.93 |
250.55 |
280.16 |
CoinCodex
Price range: $200.35 – $347.34 (estimated as of 08.01.2025).
Analysts at CoinCodex expect Amazon (AMZN) stock to trade between $200.35 and $347.34 in 2028, anticipating robust growth.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2028 |
200.35 |
267.36 |
347.34 |
Analysts’ AMZN Price Projections for 2029
Experts make forecasts for the 2029 price of Amazon (AMZN), considering the development of cloud technologies, e-commerce and the influence of macroeconomic factors.
WalletInvestor
Price range: $264.28 – $576.30 (estimated as of 08.01.2025).
According to WalletInvestor, Amazon (AMZN) stock will trade between $264.28 and $576.30 in 2029, with further growth expected.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2029 |
264.28 |
400.47 |
576.30 |
CoinCodex
Price range: $363.57 – $496.33 (estimated as of 08.01.2025).
Analysts at CoinCodex predict that Amazon (AMZN) stock may grow to $496.33 by 2029. They expect significant growth.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2029 |
363.57 |
444.36 |
496.33 |
StockScan
Price range: $261.80 – $348.55 (estimated as of 08.01.2025).
According to StockScan, Amazon (AMZN) stock will trade between $261.80 and $348.55 in 2029, with an average price of $305.17.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2029 |
261.80 |
305.17 |
348.55 |
Analysts’ AMZN Price Projections for 2030
Experts’ predictions for Amazon’s (AMZN) stock price in 2030 consider the ongoing growth of cloud technology and e-commerce, along with the influence of global economic conditions.
CoinCodex
Price range: $221.04 – $449.87 (estimated as of 08.01.2025).
CoinCodex anticipates Amazon (AMZN) stock price to reach $449.87, with stable growth expected.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2030 |
221.04 |
311.26 |
449.87 |
StockScan
Price range: $254.66 – $301.39 (estimated as of 08.01.2025).
According to StockScan, Amazon (AMZN) stock price will range between $254.66 and $301.39 in 2030.
Year |
Minimum, $ |
Average price, $ |
Maximum, $ |
2030 |
254.66 |
278.02 |
301.39 |
Analysts’ AMZN Price Projections up to 2050
Let’s take a look at expert forecasts for the Amazon (AMZN) stock rate for up to 2050.
According to CoinCheckup, if the average annual growth rate of the S&P 500 index remains at approximately 11.13%, AMZN’s price could reach $1,076 by 2040 and $3,091 by 2050.
CoinCodex forecasts significant long-term growth potential for Amazon (AMZN) stock. By 2040, the stock price is expected to grow by 957.74% compared to its current value.
By 2050, an even more substantial increase is predicted, with the average price reaching $5,784.48. This growth is attributed to Amazon’s consistent expansion, aggressive adoption of new technologies, and global leadership in key business areas.
StockScan projections also indicate steady long-term growth for Amazon stock. By 2050, the company’s stock price may more than triple. The primary drivers of this growth include the dominant position of Amazon Web Services, the development of AI technologies, and innovations in logistics and e-commerce.
Year |
CoinCheckup |
CoinCodex |
StockScan |
2035 |
– |
– |
$452.47 |
2040 |
$1,076 |
$ 1,322.68 |
$537.83 |
2050 |
$3,091 |
$ 4,287.67 |
$797.07 |
Long-term forecasts for Amazon stocks reflect a wide range of expectations. Some analysts expect the company’s value to grow steadily due to the expansion of cloud technologies, improved logistics, and strengthening of its position in the e-commerce sector. Others predict a more significant increase driven by large-scale investments in innovation and the adoption of new technologies.
I believe that Amazon has great growth potential. The company is actively expanding into various sectors of the economy, supported by its strong financial capabilities. This, coupled with innovation and effective management, will ensure sustainable development and strengthening of its position in the future.
AMZN (Amazon) Market Sentiment on Social Media
Social media plays a significant role in shaping market sentiment regarding Amazon (AMZN) stock. Investors actively discuss financial reports, strategic initiatives such as AWS and advertising development, and the company’s overall performance dynamics. Media sentiment can both sustain optimism and cause price fluctuations.
User @ShowInvestment shares a successful experience investing in Amazon (AMZN) stock. At the time of publication, profits on individual trades exceeded +41%. The user is confident in the company’s long-term potential and ability to generate consistent returns.
@thexcapitalist names AMZN his top asset for 2025, referring to the steady growth of AWS revenues and the potential for further increases in operating profit. The chart above illustrates the consistent growth in AWS revenues and profits, highlighting the promise of this segment for the company.
An analysis of AMZN mentions on Twitter, Reddit, and other platforms reveals that positive sentiment prevails. Investors highlight the company’s steady growth and dominant position in key segments. However, occasional posts raise concerns about competition, regulatory risks, and stock volatility.
AMZN Price History
Amazon (AMZN)’s all-time high was set at 232.83 USD on 2024-12-16. Amazon (AMZN)’s all-time low was set at 0.07 USD on 1997-05-22.
Below is the #AMZN chart covering the past 10 years. To make our forecasts as accurate as possible, it’s important to estimate historical data.
- Amazon (AMZN) went public in May 1997.
- During the dot-com boom, its stock reached $105 in April 1999 but fell to $5 in October 2001 after the crash.
- The launch of Amazon Web Services (AWS) in November 2007 marked the beginning of a growth period, with shares reaching $135 by December 2009.
- The introduction of Prime Day in July 2015 strengthened the company’s position in e-commerce. These milestones showcase Amazon’s long-term growth and strategic development.
- Other significant events include the COVID-19 pandemic, which drove the stock price to $2,400 in April 2020.
- On June 12, 2022, Amazon split its stock 20-for-1. Before the split, the stock peaked at $3,700 in July 2021. Following the split, shares began trading at $120, increasing their accessibility and liquidity.
AMZN Fundamental Analysis
The fundamental analysis of Amazon (AMZN) stock considers the key financial metrics such as revenue, profit, profitability, and debt load. The company maintains leadership positions in cloud technologies (AWS) and e-commerce and develops other business areas, including artificial intelligence, advertising, and logistics. Regular investments in innovation and new markets make Amazon one of the most promising assets, which is confirmed by its stable growth and high capitalization.
Key Factors Influencing AMZN’s Price
The price of Amazon (AMZN) stock is determined by several fundamental factors, including the company’s financial performance, market conditions, and innovative strategies:
- Revenue and profit, including the results of Amazon Web Services (AWS).
- Market share in the e-commerce sector and its dynamics.
- Investments in new technologies, including AI and robotics.
- Growth of the advertising segment and its contribution to overall profits.
- Changes in the global economy and consumer demand.
- Competition with other tech giants such as Microsoft and Google.
- The company’s financial policy, including stock splits and potential dividends.
- Macroeconomic conditions, such as interest rates and inflation.
- Regulatory changes and legal risks.
More About AMZN
Amazon (AMZN) is one of the largest technology companies in the world, founded by Jeff Bezos in July 1994. Initially, Amazon started as an online bookstore but soon expanded its range to include products across all categories. Today, the company holds leading positions in cloud technologies (Amazon Web Services, AWS), logistics, advertising, and artificial intelligence.
Amazon Web Services, launched in 2006, is a key profit driver for the company, providing cloud solutions for businesses. E-commerce remains the core of the company, while initiatives such as Prime Membership strengthen customer loyalty.
The company actively invests in innovations, including robotics, voice assistants (Alexa), the film industry (Amazon Studios), and environmentally friendly logistics. Thanks to business diversification and the constant implementation of new technologies, Amazon holds a dominant position in the global market.
Pros and Cons of Investing in AMZN
Investing in Amazon (AMZN) stock can yield significant profits due to the company’s diversified business. However, there are risks associated with the competitive environment and market volatility.
Pros:
- Leadership in the cloud technology sector ensures high profitability and stable growth.
- Diversified business: e-commerce, advertising, logistics, artificial intelligence, and media services.
- Continuous innovation: implementation of technologies in logistics, robotics, and ecology.
- Sustainable revenue and profit growth over decades.
- High liquidity of stocks and attractiveness to institutional investors.
- Global expansion, covering emerging markets.
- A strong customer base supported by initiatives such as Amazon Prime.
- Growth potential through new directions, such as AI development and clean energy technology.
- The company’s ability to adapt to changing market conditions.
Cons:
- High dependence on macroeconomic factors such as inflation and monetary policy.
- Competition with tech giants like Microsoft, Google, and Alibaba.
- High operating and investment costs, limiting profitability.
- Regulatory risks, including antitrust investigations and potential restrictions on operations.
- Stock volatility can be a problem for short-term investors and traders.
- Potential margin decline due to intense competition in the e-commerce sector.
- Dependence on logistics infrastructure, vulnerable to disruptions and crises.
- Impact of global politics, including trade wars and changes in tax regulations.
AMZN is a promising asset for long-term investors due to sustainable growth and innovation. However, investors should consider market risks and stock volatility before purchasing shares.
How We Make Forecasts
Our forecasts are based on comprehensive research that includes fundamental and technical analysis, allowing us to cover both the short-term and long-term prospects for Amazon (AMZN) stock.
Short-Term Forecasts
Technical analysis is used to make forecasts for several days or weeks. We study price charts, indicators, trading volumes, and key support and resistance levels. This allows us to assess current market sentiment and eventual price fluctuations.
Medium-Term Forecasts
Based on financial statements, industry dynamics, and macroeconomic factors, we make forecasts for months ahead. We consider the company’s quarterly results, changes in demand for Amazon products and services, and the competitive environment.
Long-Term Forecasts
Forecasts for the coming years rely on fundamental analysis, which includes examining the future prospects of key business sectors such as AWS (Amazon Web Services), advertising, and logistics. It also takes into account innovations and global trends. We also examine historical stock performance and analysts’ estimates.
Conclusion: Is AMZN a Good Investment?
Amazon (AMZN) remains one of the most attractive investments due to its steady growth, diversified business, and leadership in cloud technology and e-commerce.
Despite certain risks, Amazon has enormous potential for long-term growth. This makes the company’s stock an appealing choice for both long-term and short-term investors.
AMZN Stock Price Prediction FAQ
Price chart of AMZN in real time mode
The content of this article reflects the author’s opinion and does not necessarily reflect the official position of LiteFinance. The material published on this page is provided for informational purposes only and should not be considered as the provision of investment advice for the purposes of Directive 2004/39/EC.